The Ethnographic Museum of Istria plays an important role in preserving and promoting the tangible and intangible cultural heritage of the region, with a strong focus on traditional crafts and skills. Through research, documentation, exhibitions, and educational programmes, the museum safeguards knowledge related to traditional occupations, handcrafts, and everyday rural life that form the foundation of Istrian cultural identity. By presenting traditional crafts as living heritage, the museum supports the transmission of skills to new generations and raises public awareness of their cultural and social value. In this way, its activities contribute to heritage preservation, cultural continuity, and sustainable local development.