The mission of Fenseraj ukusa is to promote and preserve local culinary traditions and crafts by supporting small producers and artisans through direct market access and public visibility. The event aims to strengthen community ties, encourage sustainable consumption and foster appreciation for handmade and heritage-based products. By linking gastronomy with crafts, culture and social interaction, Fenseraj ukusa contributes to the safeguarding of intangible cultural heritage, supports local entrepreneurship and enhances the cultural vibrancy and authenticity of Novi Sad.