HAF stands out as a best practice in the artisanal craft sector for its blend of traditional leather craftsmanship, modern design, and sustainable practices, all driven by the Frljak family’s long-standing heritage in the leather industry. Esma Frljak, the founder of HAF, is a key figure in the company’s success. Growing up with grandfather and father in their leather processing industry FAH leather, Esma was included in production facilities and helped along with her brother from a very young age.