In 2005, now Damsko srce’s director Slavica Ćirić founded the Association for Nurturing and Preserving Ancient and Artistic Crafts Grlica in Pirot, focusing on training people in embroidery, knitting, crochet, weaving, and pottery. From there, in 2009, the same founder established the Damsko Srce Craft Cooperative, realizing that Pirot carpet weaving, a craft of national importance, was at risk of disappearing. This prompted the creation of the initiative, focused specifically on training women and employing them to weave Pirot carpets, ensuring that the skill would not be lost and the traditional handicraft would be preserved.