The pazinski cukerančić initiative’s route to success is a model of cultural heritage protection, reactivation, and valorisation, stemming from a combination of traditional practices, strategic partnerships, and governmental support, with a clear focus on the long-term preservation and promotion of this Istrian sweet. The main action of the initiative was the process of inscribing the cukerančić into the Register of Intangible Cultural Heritage of the Republic of Croatia, which has provided the necessary legal framework to protect and raise the profile of this traditional pastry. The initiative benefitted from a combination of local and national backing. On the municipal level, local authorities in Pazin and the surrounding Istrian communities actively support the initiative by incorporating it into local cultural and tourism strategies. The collaboration between the producers and the local government is fundamental in fostering both the economic and cultural dimensions of the project. This relationship facilitated local festivals, workshops, and promotional campaigns that highlighted the cukerančić.
One of the most effective strategies for reactivating and preserving the pastry was its integration into tourism through agritourism businesses. Artisans like Davorka Šajina and Alida Vadanjel, both of whom are key figures in the initiative, leveraged agritourism as a platform for showcasing traditional food preparation. They not only preserved the craft but also expanded it by offering workshops and hands-on experiences for both domestic and international tourists. This model blended the economic sustainability of local businesses with the cultural mission of heritage preservation and establishment of the continued production and innovation around the recipe.
Another success factor is the emphasis on quality, using exclusively local ingredients, such as Malvasia wine and homegrown flour, which elevated the cukerančić and tied it more closely to the Istrian region. Another important aspect of the practice is knowledge transmission, namely the workshops and demonstrations, promotional events etc., ensuring that the knowledge and skills necessary to create this pastry are passed down and not lost. Overall, the combination of recognition, government and municipal support, integration into the tourism sector, community involvement, and high-quality production has made the pazinski cukerančić initiative a success. By balancing heritage preservation with economic and social engagement, the initiative provides a model for other traditional crafts seeking protection and revitalization in a modern context.
