BRANDING, IMAGE BUILDING: Batana boats, navigated by sail, oars, or motor, symbolize Rovinj’s rich maritime heritage and attract tourists, promoting cultural tourism. The Batana Eco-Museum showcases these boats, fostering local pride and preserving traditions, enhancing Rovinj’s cultural and tourism appeal, paying attention to the smallest details – so that the logos of sub-brands are in harmony with the general image of the brand. Batana boats strengthen the local economy by attracting visitors and supporting related businesses. Batana boats also inspire artistic expressions and community events.