Through a dedicated approach to preserving and showcasing Istrian handicraft heritage, the Ethnographic Museum of Istria successfully combines traditional practices with modern educational strategies. Its focus on community engagement, innovative programs, and strong collaborations with local artisans and organizations positions it as an important factor in displaying and promoting the rich cultural heritage of the region. This multifaceted approach not only enhances visitor experiences but also fosters a deeper appreciation and understanding of Istrian culture, making the museum a vibrant hub for heritage preservation. The museum’s mission centres on documenting, preserving, and presenting a diverse range of traditional handicrafts, such as basket weaving (especially willow basketry), pottery and clay items, textile crafts (weaving, embroidery, knitting, crocheting), woodworking (including the creation of musical instruments and toys), as well as cultural practices tied to these crafts, enhancing the narratives surrounding them. The local community is well involved in everything mentioned, where field research is carried out in close contact with the community, workshops are led by locals, and different local partnerships are made. The museum has implemented several innovative initiatives to enhance its role in preserving cultural heritage, like the CENKI (Center for Intangible Culture of Istria) center, that focuses on the preservation and promotion of intangible cultural heritage, organizing exhibitions, lectures, and workshops that encourage community participation and knowledge transfer. Then there’s the Month of Storytelling event that features local dialects and storytelling practices, emphasizing the importance of oral traditions in cultural preservation. An important aspect is their educational outreach, which includes lectures and workshops tailored for schools, helping to engage younger generations with their cultural heritage. Additionally, the museum actively engages with the public through social media, using platforms like Facebook to promote events, share photographs, and highlight community collaborations, thus making their work more seen.