The Agency for Economic Development “PRVI KORAK” Konjic is thematically relevant because it links local entrepreneurship with place-based tourism and cultural heritage promotion. It supports SMEs, artisans and local producers through advisory services, project development and partnership building, and leads destination marketing through the Welcome to Konjic tourism cluster. Through activities such as training tourist guides, promoting local products and services, and participation in fairs and events, the Agency helps translate authentic craft-based heritage into market-ready tourism offers. Its work strengthens the visibility, valorisation and sustainable use of cultural heritage crafts, contributing to regional cooperation and shared identity across the region and beyond.