Development Centre of the Heart of Slovenia
Kidričeva cesta 1, 1270 Litija, Slovenia
Tina Vatovec
tina.vatovec@razvoj.si
Introduction
The collective trademark Heart of Slovenia is a quality and origin label established according to the Authentic from Slovenia model. It connects handcrafted products, food products, and guided experiences from the Heart of Slovenia region and serves as a quality certification, ensuring local origin and high standards. Active since 2016, the brand brings together municipalities of central Slovenia and is based on cooperation, local identity, and shared values. Through strong community networking, it creates opportunities for creative development, where each product tells a story rooted in knowledge, tradition, and innovation.
Thematic relevance
The collective trademark Heart of Slovenia is thematically focused on the development and promotion of the local identity of central Slovenia. It brings together handcrafted and food products as well as guided experiences based on local knowledge, tradition, and quality. The brand promotes the sustainable use of local resources and cooperation between providers and the community. Through its quality certification, it ensures recognizable origin and high standards while strengthening regional visibility, the local economy, and the creative potential of the area.