Touristic Organization of Vojvodina
Bulevar Mihajla Pupina 16, Novi Sad 400144, Serbia
Jasmina Beljan Iskrin
office@vojvodina.travel
Introduction
Tourist Organization of Vojvodina is the central provincial institution responsible for the promotion, development and coordination of tourism in the Autonomous Province of Vojvodina. Acting in cooperation with local tourist organizations, public institutions and the private sector, it promotes Vojvodina as an authentic and diverse destination, based on cultural heritage, natural assets, gastronomy and events. The Organization supports strategic tourism development, destination branding, participation in fairs and international promotion, contributing to sustainable tourism growth and increased visibility of the province at national and international levels.
Thematic relevance
Tourist Organization of Vojvodina has strong thematic relevance to crafts, as traditional and old crafts represent an essential element of authentic tourist experience. Crafts contribute to destination attractiveness through souvenirs, demonstrations of traditional skills, festivals, fairs and cultural routes. By integrating crafts into tourism products, events and promotional activities, the Organization supports their visibility, market access and economic sustainability. Crafts are especially important for rural and cultural tourism, linking local communities, heritage and entrepreneurship. Through cooperation with artisans, local governments and EU-funded projects, the Organization helps position crafts as a valuable tourism asset and experience-based tourism in Vojvodina.