The mission of the Čurug Christmas Fair is to preserve and celebrate local tradition and holiday customs by bringing together the community in a warm, festive atmosphere. The fair aims to support local artisans, craftspeople and small producers by providing them with visibility and direct access to visitors, while promoting handmade products and authentic local creativity. Through cultural programmes, music and activities for children, the event fosters togetherness, intergenerational exchange and a strong sense of community, contributing to the preservation of cultural identity and the promotion of Čurug as a welcoming place that values tradition, craftsmanship and the spirit of Christmas.